I would like to take this opportunity to thank Ovis Creative for the wonderful job that they have done on the design of my business cards.  Lauren Colonna, the firm’s Principal/Creative Director, has created marketing materials (including pitchbooks and tearsheets) for some of the largest and most successful hedge funds [...]

Creating an Identity for your Hedge Fund Management Company Maybe one of the more important pieces of the management company identity is the logo (the other important piece is the hedge fund management company name).  The logo will generally appear on the management company website, the tearsheets, and potentially even [...]

Marketing Your Fund with a One-Pager In addition to hedge fund pitchbooks, managers will market their hedge funds through one page tearsheets.  Hedge fund tearsheets are basically a snapshot of a hedge fund’s performance over time, as of a certain date.   There are a growing number of companies out there [...]

Using a Pitchbook to Market Your Hedge Fund Marketing a hedge fund is one of the more difficult parts of running and managing a fund.  Many times, managers will discuss investments into a fund through a face-to-face meeting with a potential investor.  During this meeting, a manager will utilize a [...]