SEC v. Andrey C. Hicks and Locust Offshore Management, LLC Marketing, of course, is an issue close to the heart of every hedge fund manager. You spend so much time and effort making your pitchbook and other materials exactly right in terms of strategy, investment process and all the details [...]

I would like to take this opportunity to thank Ovis Creative for the wonderful job that they have done on the design of my business cards.  Lauren Colonna, the firm’s Principal/Creative Director, has created marketing materials (including pitchbooks and tearsheets) for some of the largest and most successful hedge funds [...]

Creating an Identity for your Hedge Fund Management Company Maybe one of the more important pieces of the management company identity is the logo (the other important piece is the hedge fund management company name).  The logo will generally appear on the management company website, the tearsheets, and potentially even [...]

Marketing Your Fund with a One-Pager In addition to hedge fund pitchbooks, managers will market their hedge funds through one page tearsheets.  Hedge fund tearsheets are basically a snapshot of a hedge fund’s performance over time, as of a certain date.   There are a growing number of companies out there [...]